Marketing Sustainability in the Lao Tourism Industry

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Marketing Sustainability in the Lao Tourism Industry
Type: Reports
Year: 2022
Language: English
Country: Lao PDR
Lasting Laos

Sustainable tourism provides a rewarding experience for tourists, allowing them to make a positive impact while enjoying new travel experiences. By choosing tourism services that incorporate sustainable con- sumption and production (SCP) practices, visitors can make a positive contribution to the communities and environment of their chosen destination. As more and more tourists opt for sustainable tourism packages and programs, it becomes necessary to properly certify tour operators and other players within the tourism supply chain, and to promote their initiatives with a comprehensive marketing strategy that will reach and engage the right audiences. This marketing strategy will help to effectively promote the economic and environmental value of sustainable tourism in Laos by facilitating and marketing certifications and encouraging adoption of SCP practices by Micro, Small, and Medium Enterprises (MSMEs) in Laos.