This is the first comprehensive project to specifically address the reduction of plastic bag use in Cambodia. Thus, in-depth market research was needed to understand the existing behaviours of various target groups with regards to reducing, reusing and the proper disposal of plastic bags. Research focused primarily on plastic bag behaviours related to the transaction of goods, and sought to understand the motivations behind current consumer-retailer practices and potential barriers to change.
Every minute of every day, two million bags are being used around the world. That equates to nearly three billion bags a day and one trillion bags a year.