From the perspective of the SWITCH-Asia programme, consumers can make a significant contribution towards the creation of a sustainable society if they are encouraged and enabled to care more about natural resources when making decisions during purchase, use and disposal of a product or a service.
This study identified a range of strategies and tools that SWITCH-Asia projects use to remove these “barriers” for a shift to sustainable con- sumption practices. These can be categorised to have more of a ‘pull’ (through market demand) and encourage consumers to purchase or use more sustainable products. Or, they can give more of a ‘push’ (through supply), helping to provide a more visible supply of goods and ser- vices that are more environmentally friendly or socially conscious.
