Closing the Loop: How the EU’s Evolving EPR Policies Create New Opportunities for Asia-Pacific Businesses

WHEN:  9 June 2026     I    TIME:  14:00 - 15:30 (Bangkok Time)   I   REGISTER Here 

Background:

Extended Producer Responsibility (EPR) is an environmental policy approach in which a producer’s responsibility for a product is extended to the post-consumer stage of a product’s life cycle. Traditionally, manufacturers have focused on the production and sale of goods, leaving the burden of waste management to local municipalities and taxpayers. However, the EU’s shift toward a circular economy has transformed EPR from a simple waste collection mechanism into a powerful driver for sustainable design. By requiring producers to be physically or financially responsible for the end-of-life treatment of their products, these policies incentivize the development of more durable and recyclable goods. 

The landscape of EPR in the European Union is currently undergoing a significant evolution. While established directives already cover electronics, batteries, and packaging, new policies are introducing "eco-modulation" of fees, where producers pay less if their products are easier to repair and recycle, or include recycled content. Furthermore, the scope is expanding to include products imported into the EU market, requiring manufacturers in third countries to appoint authorized representatives or ensuring that importers and distributors remain responsible for compliance. This shift ensures that all players accessing the EU market adhere to the same environmental standards, regardless of where the product was originally manufactured. 

In the Asia-Pacific region, repair and reuse are already ubiquitous and often the first choice for consumers due to their affordability and accessibility. However, as products become more complex and software-driven, Asian businesses and policy-makers face new challenges in maintaining these circular practices. Implementing EPR in this context requires a different approach than in Europe, as it must account for the region's massive informal waste sector and diverse market structures. By understanding the EU's legislative trajectory—particularly regarding information requirements and repairability—Asian stakeholders can better navigate international market access while inspiring local legislation that reflects the unique economic realities of the Asia-Pacific region. 

Webinar Session:

The EU SWITCH-Asia Policy Support Component and the European Environmental Bureau, are convening the webinar, Closing the Loop: How the EU’s Evolving EPR Policies Create New Opportunities for Asia-Pacific Businesses to: 

• Analyse the Evolving EU EPR Framework: Discuss the recent shift in EU policy from basic waste management to "eco-modulated" fees and mandatory schemes for new sectors like textiles, and how these changes impact global supply chains. 

• Evaluate Challenges and Opportunities for Asian Exports: Examine the requirements for Asian businesses to access the EU market under new EPR regulations, including the necessity for authorized representatives and compliance with stricter transparency standards. 

• Facilitate Policy Knowledge Exchange: Identify lessons learned from the rollout of the EU’s circular economy directives to inspire and inform the development of effective EPR frameworks across Asia-Pacific nations. 

Moderator:

Elodie MARIA-SUBE, Key Expert on EU policy development and partnership building, SWITCH-Asia Policy Support Component 

Elodie is specialized in European Affairs related to topics of circular economy, SCP, climate change and environmental management, and has extensive experience in stakeholder consultation and engagement at the EU level, as well as with high-level officials in Ministries of Environment and Finance in Asia. For over a decade, Elodie has worked in South and South-East Asia on environment and climate change. She is currently leading the SWITCH-Asia Technical Advisory project on Sustainable/ Green Public Procurement for Transformation.

Speakers:

Sachin JOSHI, Key Expert, SCP Policy Options and SDG12 Progress, SWITCH-Asia Policy Support Component

Sachin is a sustainability professional with 25 years of experience in policy research and advocacy, and business advisory. He has led policy work at the Business 20 in 2020, and also led sustainability vertical at the Confederation of Indian Industry, India's largest business association. His work has spanned diverse sustainability topics with considerable focus on green public procurement, circular economy, business model innovation, ESG frameworks, disclosures, and ratings, human rights, and corporate social responsibility. He is leading the EU SWITCH-Asia work on strengthening EPR in Central Asia and enabling effective EPR systems in Asia.

Marco MUSSO, Deputy Policy Manager for Circular Economy and Fiscal Reform, Europen Environmental Bureau (EEB) 

Marco is Deputy Manager of the EEB Circular Economy team. He works on circular economy and fiscal reform, focusing on financial, fiscal, and economic instruments for the green transition, as well as on policies to prevent packaging waste and plastic pollution. He has experience in environmental policy and public affairs, with a focus on circular economy. Before joining the EEB, he worked on as Public Affairs and Communication Manager for the European Organisation for Packaging and the Environment. Previously, he worked in the European Parliament for a Member of the Environment, Public Health and Food Safety Committee, and completed an internship with the Association of Italian Joint Stock Companies.

Agenda: