The self-help guidebook “Do SMART Business – Week by Week” introduces the basics of environmental practice and social responsibility for managers and employees of SMEs in all areas of the world, and includes related examples, commentary, and tips for action.
Easy accessible tools
The guidebook suggests easily accessible tools to improve daily business practices and increase business competitiveness. As a component of a broader “SMART” project, the “Do SMART Business” guidebook has been developed on the basis of experiences with the Efficient Entrepreneur Calendar but with an expanded scope to include both eco-efficiency as well as broader corporate responsibility issues.
Working with the guidebook
The objective is to provide a tool that can reach new audiences, in particular managers and employees working for SMEs that may not yet be familiar with sustainable development issues. The guidebook is designed to provide 52 actions (one per week) with each action being presented on a double page containing short texts and an illustration to attract the reader’s attention. The text is written in an easily accessible style, avoiding jargon, and using visually engaging images. Additional information links or tools are also provided to assist SME managers and employees. A self-evaluation tool is provided at the end of the guidebook to enable SMEs to measure their achievements.
View the Smart Business Guide here.