Promoting Fair Trade and Sustainable Consumption

Promoting Fair Trade and Sustainable Consumption map

The Pro-Sustain project aims to contribute to building environmentally sustainable production and consumption practices that help reduce poverty amongst poor farmers and handicraft producers in India.

Currently, there is a limited reach and understanding of Fair Trade in India. Furthermore, there is no governmental policy to guide the development of Fair Trade. Despite a growing consumer class seeking fairly traded and/or organic products a basket of Fair Trade products are not available in the market.

To address this need, the Pro-Sustain project seeks to create a consumer market for fair trade products in India. Most importantly, the aim is that such a market will measurably contribute to the improvement of rural livelihoods and provide farmers and artisans with the resources necessary to follow environmentally sustainable production practices.


Ms. Aruna Rangachar Pohl

#6, 2nd Cross, Vasanth Nagar,
Bangalore- 560052, India

Humanist Institute for Cooperation with Developing Countries (Hivos) Humanist Institute for Cooperation with Developing Countries (Hivos)
Hivos, a Dutch NGO guided by humanist values, supports Southern partners’ programmes on sustainable and fair production, business development, gender, human rights and information and communication technologies. Hivos is responsible for the project m
International Resources for Fairer Trade (IRFT) International Resources for Fairer Trade (IRFT)
IRFT encourages and monitors ethically and socially responsible standards for international and national brands, and empowers small farmers, artisans and NGOs to develop business capacity. IRFT is responsible for the promotion of fair trade and sustain
Fair Trade Forum – India (FTF-I) Fair Trade Forum – India (FTF-I)
FTF-I is the national network of 75 fair trade organisations in India, with an outreach to more than 100,000 artisans and farmers. It networks with stakeholders at all levels of society. FTF-I’s role is to establish a shared fair trade retail brand a
Shop for Change Fair Trade (SFC) Shop for Change Fair Trade (SFC)
By promoting the Shop for Change Mark to Indian consumers, SFC aims to raise awareness about fair trade and grow the market for SFC certified products to benefit poor Indian farmers. Shop for Change will create demand-based incentives for sustainable s

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Fact Sheet

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Project Flyer

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PRO-Sustain Update September 2010

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