Cotton Production

Sustainable Cotton Production in Pakistan's Cotton Ginning SMEs

Cotton Production Laos map

The cotton and textiles sector accounts for 40% of Pakistan's total labour force and nearly 60% of exports. Despite its significance, cotton, owing it to its environmental footprint, is thought to be the world's 'dirtiest' crop. Other than the notoriously excessive use of pesticides and chemical fertilisers at the cultivation stage, there is considerable wastage of water, a resource which should be utilized wisely in this semi arid country. At the ginning level, direct environmental impacts result mainly from high energy consumption and inefficient production processes.

Through this Action, WWF aims to expand its efforts further up the supply chain and specifically target cotton ginning Small and Medium Enterprises (SMEs) in Pakistan, to ensure this critical sector is also addressed in the endeavours to develop a sustainable cotton supply chain from the farm to the final product. For cotton gins to support more sustainable production of cotton, they need to procure Better Cotton (thereby reducing the negative environmental and socioeconomic impacts arising from unsustainable cotton cultivation) and improve their own ginning practices. This Action will focus on: demonstrating the importance of sustainable cotton production for their business to ginners; developing ginners' links to both Better Cotton farmers and procurers; and developing and encouraging adoption of more efficient and sustainable practices.

Overall Objective: By 2040, sustainable production and consumption in the cotton market worldwide predominates as best practice, resulting in increased environmental sustainability and poverty reduction.

Specific Objective: By 2015, at least 500 cotton gin SMEs in Pakistan recognise the benefits of sustainable cotton production and consumption and 40% of these commit to more sustainable production practices, in line with agreed better ginning practice guidelines, and supported by the procurement practices of European retailers.

The project is implemented in Bahawalpur, Rahim Yar Khan, and Sukkur.

Duration: 1/2012 - 12/2015

Total budget: EUR 1,979,286 (EU Contribution: 80%)


Asad Imran
WWF Pakistan
4-A Sawar M. Hussain Road Model Town A
Phone: + 92-62-2883909

WWF-Pakistan WWF-Pakistan
is the lead applicant for this project. WWF-Pakistan is responsible for the delivery and management, coordinating monitoring and evaluation, consolidating reporting and financial management.
is one of project partners. WWF-UK will engage with retailers on Better Cotton supply issues in Pakistan, raise awareness about these issues and influence procurement of Better Cotton.
Pakistan Cotton Ginners’ Association (PCGA) Pakistan Cotton Ginners’ Association (PCGA)
is one of project partners and is the only representative organization of ginning SMEs in Pakistan. PCGA has a vital role in providing input for identification and endorsement of Better Ginning Practices (BGPs), interaction with member gins, motivating th
Better Cotton Initiative (BCI) Better Cotton Initiative (BCI)
is an associate for the project which has worked with retailers/brands, producer organisations, governments, NGO and wider stakeholders to develop consensus on the Principles and Criteria for Better Cotton. BCI will provide training and support to ginners
National Textile University (NTU), Faisalabad National Textile University (NTU), Faisalabad
is an associate for the project, which is premier textile institution of Pakistan. NTU's role is to provide support to project activities involving collation, review and technical evaluation of best practices for sustainable and efficient cotton ginning.
Cotton Production Impact Sheet Cotton Production Impact Sheet
In this final publication the Cotton Production project provides information about the project's economic, environmental and social impacts, it's target groups and policy development. The project ended in December 2015.

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fact sheet

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Newsletter 1

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Newsletter 2

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Newsletter 3

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Newsletter 4

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Newsletter 5

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Newsletter 8

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Better ginning practices manual

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