What do Khmer people think of plastic bags?
In its efforts to promote a wiser use of plastic bags in Cambodia, the SWITCH-Asia project Reducing Plastic Bag Waste asked local Khmer vendors and shoppers about their consumption habits. Why do they find plastic bags so convenient? Are they aware of the negative effects of plastic bags? Why do they keep using them despite their proven damages?
Their answers shaped the campaign and new strategy designed by the project.