18.04.2016 – 20.04.2016 · The United Nations Building (UNESCAP), Thailand · Category: Policy Support Components, Regional Policy Support Component Thailand

The 4 Billion Dreams Asia-Pacific Sustainable Consumption and Production (SCP) Youth Ambassador Training Workshop

Dates and Venue:
18-20 April 2016
The United Nations Building (UNESCAP), Rajadamnern Nok Avenue, Bangkok 10200 Thailand



4 Billion Dreams Concept Note: 

Contact email:

The 4 Billion Dreams Asia-Pacific Sustainable Consumption and Production (SCP) Youth Ambassador Training Workshop taking place in Bangkok, Thailand, on 18-20 April is being organized by the United Nations Environment Programme (UNEP) through the EU-funded SWITCH Asia Regional Policy Support Component. 4 Billion Dreams is a multimedia awareness-raising project that has its foundation in achieving SDG 12, “Ensuring Sustainable Consumption and Production Patterns.”

The training workshop will bring together 25 youth ambassadors from 22 countries in the Asia-Pacific region along with SCP, multimedia and youth mobilization experts including technical support from the Institute for Global Environmental Strategies (IGES), the Asia Pacific Roundtable for Sustainable Consumption and Production (APRSCP) and AIESEC International.

The objective of the meeting is to educate and prepare a community of youth from throughout the Asia-Pacific region to become advocates of sustainable consumption and production, with a particular interest in the promotion of sustainable lifestyles. 

The workshop itself is an activity towards Goal 12.8 “By 2030, ensure that people everywhere have the relevant information and awareness for sustainable development and lifestyles in harmony with nature” 

The workshop’s education of youth operates under Goal 12.8.1 in its promotion of “(i) global citizenship education”.

More specifically, the learning objectives of the meeting are to:

  1. Clearly understand what SCP and resource efficiency are and how they contribute to sustainable development, poverty alleviation and sustainable lifestyles (and the relative contributions of different socio-economic sectors, geo-political countries, etc.)
  2. Know how alternative policy instruments, strategy options and institutional arrangements (including networks) help  in achieving resource efficiency and its subsequent development, climate and environmental conservation outcomes (e.g. regulatory, market-based, information, etc. instruments in environment, industry, technology, education, training and other policy domains).
  3. Have analytical, advocacy and implementation capabilities and skills, in particular through practical piloting of selected resource efficiency methods, techniques, and policy instruments.
  4. Have an understanding and appreciation of the different perspectives and interests of various stakeholders as these are affected by, and could potentially contribute to, resource efficiency and its development, climate and environmental benefits.
  5. Have an understanding of the basic premises of communications theory in the context of storytelling and advocacy messaging.  Have a specific understanding of the role of youth in behavior change and sustainable development. Acquire skills regarding the mobilization of youth networks.
  6. Be able to confidently translate lifestyle interview questions within social science research parameters. Have an understanding of what consequences could result if questions are not translated accurately.
  7. Grasp the fundamentals of journalism, including the importance of ethics and legality. Be able to approach and conduct an engaging lifestyle interview with a stranger while creating a safe and comfortable environment.
  8. Have basic multimedia skills regarding the use of a camera, a tripod and a microphone. Have the technical prowess to be able to extract video footage from their filming device and be able to share online. Have a clear understanding of the editing process and the importance of time-coded translated interview transcripts.

The outcomes of the workshop will prepare the SCP youth ambassadors to create multimedia products in their home countries which will be complied to create a regional mosaic on current lifestyles in the Asia-Pacific.